Quality prime material


Recruiting is the heart of all fieldwork. It is the starting point of our work and the aspect for which Fieldgood has always stood out: the quality of the human factor of its fields.

The recruiting methods for interviews and focus groups are multiple and guaranteed. Usually the selection takes place by database by typological profile or, in particular cases, through different systems that also include preliminary individual interviews for the selection of respondents. In this way we are able to offer a real sample that is virtually superimposable over the ideal sample formulated by our clients.

Recruiting and databases

Our network of recruiters covers the entire national territory. This capillarity allows us to guarantee the recruitment of particular investigation targets and a maximum territorial coverage.

The databases are managed internally with the utmost accuracy and confidentiality.



The team in charge is able to organize the best set up and coordinate all the useful and necessary activities whether the field is national or a regional supervision, a qualitative or quantitative investigation.

Code of Professional Ethics

Fieldgood also guarantees the fundamental ethical rules of the profession for recruitment. It respects all the directives dictated by the General Data Protection Regulation (GDPR) and by the Italian ASSIRM Association (the Quality Code Standards of Market and CerQua Research).

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Download the Online Focus Group brochure

A quick and easy way to get to know Fieldgood proposals and present them to your team.

Download the Mystery Professional brochure

Discover an offer of mystery shoppers suitable for the different market segments of the articulated retail structures.