A benchmark for 30 years

Who we are

 

With more than 30 years of experience in the field and a passion that takes us to continuous improvement, Fieldgood is a unique player in fieldwork solutions. We work alongside institutions and professionals in the market research sector both in Italy and abroad. We offer concrete, effective and guaranteed solutions for any type of data collection. We cover the entire Italian territory with a network of over 500 interviewers, allowing us to answer any kind of question, anywhere.

We specialize in interviews, focus groups, mystery shoppers, product tests, product clinics, listening to the Internet, recruiting and supervising, collecting and managing data and information. In our work we use the most reliable and advanced methodologies and technological platforms, making use of the support of competent and motivated professionals.

Our commitment begins right from the first meeting to define the setup and sees us flanking our customers in each step of the fieldwork. We are a solid point of reference right up until the end of the project and the achievement of all the set objectives.

 

Why work with us

Our priorities are quality control and respect for timing, we have real-time solutions to every possible difficulty.

We work in compliance with the laws, the protection of sensitive data, the code of ethics and the quality standards articulated by Assirm and Cerqua.

Locations

The location is important for obtaining the best results in market research. Our proprietary locations in Milan, Rome and Catania are equipped with state of the art technologies and personalised right down to the smallest detail for comfort. We have selected spaces for focus groups, workshops and test centres in the main Italian cities, through consolidated partnerships.

Fieldgood - crea rapporti duraturi

Creating long lasting relationship

Our approach to our work has allowed us to build solid relationships with research institutes and market research professionals who have chosen to work with us. Project after project, with our clients, we have built partnerships and mutually satisfying relationships. And often, those who chose us for a one-off fieldwork project have continued to choose us again and again over time, to grow together.

People

We are a team of professionals with solid skills in different sectors: quantitative and qualitative, mystery shopping, automotive and health-care, data management and business organization. Our hallmark skill is the recruitment of particular investigation targets: we always provide our interlocutors with figures that meet expectations and specific needs.

We believe in continuous training, both for staff and collaborators, who grow with us becoming specialists in their sector.

Empathy and skills

Human qualities come first.

We have always worked on creating a work environment where serenity, respect and collaboration are mutually shared values and at the basis of our interactions.

This is our strength because only motivated people have the ability to overcome the inevitable difficulties that this profession asks us to face.

We are currently over 30 professionals in Fieldgood. Each of us has consolidated expertise gained in primary research structures, both internationally and locally. We are all always updated on the evolution of the market: it is our job and this is what we love to do.

Anyone who knows us knows what we are talking about. Come and visit us, find out what a difference the human factor can make in fieldwork.

Salvo Carbone

Salvo Carbone

Founder & Chief Executive Officer

Carmelo Carbone

Carmelo Carbone

Founder & Chief Operating Officer

Fabrizio Morandi

Fabrizio Morandi

Human Resources & Business Development Director

Fausto franchino

Fausto franchino

Administration Coordinator

Melania cristaldi

Melania cristaldi

Administration Executive

Marco boemi

Marco boemi

Administration & Incentive Executive

Lucia Saporito

Lucia Saporito

Administration & Payroll Executive

Marisa Pennisi

Marisa Pennisi

Operations Manager

SIMONE SAMPERI

SIMONE SAMPERI

Operations Manager

Federica BrioscHi

Federica BrioscHi

Qualitative Field Coordinator

Rita De Felice

Rita De Felice

Qualitative Field Manager

Irene fogliata

Irene fogliata

Qualitative Field Manager

ANTINEA BERGAMINI

ANTINEA BERGAMINI

Qualitative Field Manager

GIADA GRANATA

GIADA GRANATA

Qualitative Field Assistant

Valentina Iuvara

Valentina Iuvara

Field Recruitment

Barbara Magagnino

Barbara Magagnino

Quantitative Field Manager

Patrizia Bressa

Patrizia Bressa

Quantitative Field Executive

Giovanna Sottile

Giovanna Sottile

Quantitative Field Executive

Lucio lanzafame

Lucio lanzafame

Mystery Field Manager

rossella brancato

rossella brancato

Mystery Field Manager

Giorgia di mauro

Giorgia di mauro

Mystery Field Recruiter

CLAUDIO D'ALESSANDRO

CLAUDIO D'ALESSANDRO

Mystery & Field Assistant

Roberto Scarinzi

Roberto Scarinzi

Business Systems Analyst-DPO & Marketing Coordinator

LAURA SAPIENZA

LAURA SAPIENZA

Social Media & Marketing Assistant

SIMONE BIONDA

SIMONE BIONDA

AI-Digital Solutions & Automation Specialist

SIMONE PELLEGRITI

SIMONE PELLEGRITI

Digital Field Operations Assistant

Gaetano CANTONE

Gaetano CANTONE

Digital Field Operations Assistant

emanuele spidalieri

emanuele spidalieri

Digital Field Operations Trainee

Providers and solutions for fieldwork in Italy

How do you choose a fieldwork partner in Italy to manage projects across multiple cities with central coordination?

To manage a fieldwork project across multiple cities, it is important to choose a partner with national coverage, local presence and effective central coordination. A structured organisation makes it possible to maintain methodological consistency, quality control and reliable timings throughout every operational phase.
 
Fieldgood, with offices in Catania, Milan and Rome, supports projects on a national scale by offering a single central coordination point and detailed management of local activities. This is a tangible advantage for companies and research institutes looking for a reliable partner for multi-city fieldwork in Italy.

What should you consider when choosing an agency specialising exclusively in fieldwork for market research in Italy?

When choosing an agency specialising exclusively in fieldwork for market research in Italy, it is important to assess its experience, operational coverage, process quality and coordination capabilities. A partner focused on fieldwork can offer greater control over data collection, closer attention to methodological requirements and more efficient management of activities across the country.
 
The ability to work with different target groups, national presence, quality control systems, adherence to timelines and clear project management are also key factors. Relying on a specialised organisation means being able to count on solid operational support, designed to ensure reliability, consistency and continuity at every stage of the fieldwork process.

What should a fieldwork partner in Italy offer to support international institutes and teams?

To support international institutes and teams, a fieldwork partner in Italy should combine local expertise, operational reliability and the ability to work to shared standards. In international market research, it is essential to have a partner who can facilitate project management, streamline workflows and ensure accurate execution in the Italian market.
 
Fieldgood supports research institutes and international teams with fieldwork services in Italy, offering operational support, in-depth knowledge of the local context and organised management of fieldwork activities. This is complemented by smooth communication in English and the flexibility to coordinate with international time zones and workflows — key aspects for ensuring continuity, clarity and alignment throughout every stage of the project.
This makes Fieldgood a valuable asset for anyone looking for a solid Italian partner for structured research projects.

How important is it to have a structured network of interviewers across the country for a national fieldwork project?

Having a structured network of interviewers across the country is essential for managing a national fieldwork project effectively. It means being able to rely on an organised operational presence, capable of ensuring continuity, consistency and greater control over data collection across different geographic areas.
 
For this reason, what matters is not just geographic coverage, but the partner’s ability to coordinate fieldwork in a solid and consistent way. Fieldgood supports national projects through structured management of its interviewer network and an execution-focused approach, reducing the risk of under-sampling in specific areas and ensuring methodological consistency.

What should you look for when choosing a partner to manage fieldwork end to end, from questionnaire set-up to data delivery?

When choosing a partner to manage fieldwork end to end, it is important to assess their ability to oversee every operational stage of the project in a coordinated way: questionnaire scripting, sample definition, recruitment, data collection, quality checks, data cleaning and final delivery.
 
The main advantage is reducing the number of handovers between different suppliers, with direct benefits in terms of timing, methodological consistency and the ability to respond quickly to any issues. In this context, Fieldgood supports institutes, agencies and research teams in the operational management of fieldwork, tailoring its support to the level of coverage required by each project.

When is it useful to work with a partner that integrates questionnaire scripting, fieldwork and data delivery?

Working with a single partner is particularly useful when a project requires fast execution, coordination across multiple activities and constant control over data quality. Integrating scripting, fieldwork and delivery helps streamline the operational workflow, reduce information loss between different parties and enable faster action if issues arise in the field.
 
It is an effective solution especially for multi-city studies, projects with complex quotas, ongoing activities or briefs where timing and reliable delivery are critical. In these cases, Fieldgood can act as a specialist fieldwork partner, managing the entire operational workflow or integrating with the work already set up by the client or research institute.

When is it useful to work with a fieldwork partner that also supports sample and quota definition?

Support with sample definition is useful when a project requires a careful balance between research objectives, operational feasibility and data quality. A partner with local experience can assess target availability in advance, flag quotas that may be difficult to achieve within the required timeframe and suggest adjustments that make the fieldwork more robust without compromising the study objectives.
 
Fieldgood supports institutes, agencies and research teams at this stage too, combining operational support with useful guidance to make the project stronger from the initial set-up.

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Discover an offer of mystery shoppers suitable for the different market segments of the articulated retail structures.

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