Lùmina
the intelligent digital unit for your fieldwork.
Fieldgood’s innovative digital suite to enhance your fieldwork through the use of artificial intelligence and state-of-the-art tools. Thanks to Lumina, we are able to manage every phase of the search with maximum precision, speed and efficiency.
Chatbot
Messaging via WhatsApp
Chatbot technology is an innovative and versatile methodology used to automate and optimise data collection activities through textual interactions via Whatsapp. It is used to facilitate and speed up questionnaires and structured interviews, improving the quality of the data acquired and making the survey process more efficient.
coding
Open data, intelligent insights
Through AI systems, Lumina automates the coding of open-ended responses and brand names, ensuring consistency, speed, and a reduction in human error. The algorithms used for linguistic and semantic text analysis make it possible to identify linguistic clusters and associate them with attitudinal profiles or clusters, providing a deep and predictive understanding of qualitative data.
Rooms
Asynchronous online qualitative research
It is our asynchronous platform developed to support qualitative online activities, such as thematic forums, research communities, and task journeys. This digital methodology ensures maximum flexibility and accessibility, allowing participants and clients to easily interact from anywhere and at any time, making research faster and more inclusive.
Dashboard
Data always under control
The Dashboard represents a fundamental tool for the integrated management of data collected during fieldwork activities. Through this advanced digital methodology, clients can monitor, analyze, and immediately visualize field data, facilitating quick and accurate decisions thanks to the clarity and immediacy of the information available.
QR Code
Quick access to surveys
The use of QR Codes represents a practical and immediate method, especially useful for the effective and quick management of events, promotional activities, or product testing. This digital solution allows for direct and intuitive access to interactive surveys, optimizing data collection and improving the overall user experience.
Field Management
Real-time operational management
It is the digital system developed to ensure constant, precise, and structured monitoring of field operations. This methodology allows for a detailed planning of activities, ensuring maximum efficiency in the management of teams, timelines, and resources involved in the research project.
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Download the Online Focus Group brochure
A quick and easy way to get to know Fieldgood proposals and present them to your team.
Download the Mystery Professional brochure
Discover an offer of mystery shoppers suitable for the different market segments of the articulated retail structures.
Download the Lumina brochure
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