Instead of detailing the usual tedious process to achieve certification, involving endless calls, flights to and from Milan, and a stack of documents, we’d rather describe how we at Fieldgood incorporate the 7 principles of quality management into our daily operations, and more importantly, the benefits that ISO certification brings to our clients.
- Customer Focus
- Leadership
- Staff Involvement
- Process Approach
- Continuous Improvement
- Fact-Based Decision Making
- Relationship management
Let’s start from the top: Customer Focus
Our commitment to customer focus begins from the very first meeting, supporting our clients through every step of the fieldwork. Each process we undertake is aimed at ensuring the highest quality, achieved through a team of professionals always ready to intervene.
Leadership: for two generations, Fieldgood has been providing market research fieldwork solutions. We support research institutes, professionals, and consultants, both in Italy and internationally, achieving valuable results through:
- targeted sample quality for interviews and focus groups;
- offering functional dedicated environments;
- specific skills of our collaborators.
Staff involvement: Our staff is actively involved in every business initiative and decision. Our units are independent yet closely connected to ensure continuous flow and constant collaboration. Additionally, our staff regularly participates in ongoing corporate training to stay up-to-date with new tools or procedures in the market research world.
Process approach: In our mindset, we consider all activities and resources as a single process, allowing us to manage everything as a system with precise procedures. This approach yields several benefits:
- lower costs because resources are managed ad hoc;
- priority setting;
- systematization of procedures.
Continuous Improvement: We continuously train our staff and update our systems and procedures because we believe it’s the only way to keep pace with a constantly evolving market.
Fact-Based Decision Making: Operating in an extremely complex market full of variables, our decisions are always based on factual data. This approach allows us to learn from past mistakes and take into account Key Performance Indicators (KPIs).
Relationship management: We strongly believe in ongoing, mutually beneficial collaboration with our suppliers. Through an honest and transparent relationship, both parties gain advantages such as trust, security, and service quality.
Quality certification brings great benefits to the identity of our company and consequently advantages for our customers:
- It demonstrates the company’s constant commitment to quality and customer satisfaction;
- It ensures that the customer’s needs and mandatory and regulatory requirements are at the centre;
- It allows you to measure Fieldgood’s progress towards continuously improving its market performance using a reference standard to compare against;
- It helps improve business efficiency in organizational terms.
Hoping to have best illustrated our Quality Policy, we invite those who are not yet familiar with us to contact us for a demo or a quote.