Agilefieldwork is a project we have been working on for some time, aiming to streamline workflows and processes for fieldwork studies (qualitative, quantitative, and mystery shopping) that involve targets with medium/medium-high IR.
Over these months, our commitment has focused on analyzing and developing the following key points of our work:
- Agile participant selection: in addition to the historical network of our external recruiters, we have implemented the use of digital platforms and started an internal team for the development – in full compliance with GDPR – of proprietary databases.
- Faster and more flexible data expanded the use of mobile devices and apps for real-time data collection.
- Improved services of our online platforms: with the help of AI, we have implemented new features within our two platforms dedicated to synchronous activities (online interviews and focus groups) and asynchronous activities (community, blogs, and pre-tasks).
- Increased partnerships: growing collaboration with field agencies for conducting fieldwork in other markets and consolidated relationships with Italian and foreign CATI and Panel providers.
- Faster communications: improved communication processes among our field resources (internal and external) thanks to the use of instant messaging apps, video calls, and, above all, developed our own ERP for the digital management of various projects.
- New approach to “critical thinking”: changed the management of different fieldwork/recruitments to respond quickly to potential issues encountered in the field.
- Training of resources: we have invested in the continuous training of our fieldwork resources for the reception and adoption of the new “Agile” approach.
After some field tests, today we can finally confirm to our clients a new approach to various fields to ensure:
- A significant reduction in detection times
- An appreciable saving on quotations
If you are interested in learning more about the Agilefieldwork project in detail, we invite you to contact us for a demo by clicking on the following link.